Video campaign for beauty brand concept

Halt is a speculative personal care brand that embraces melancholy and slowness. With a tendancy for brands to engage only with positive, upbeat emotions, we saw the opportunity to develop a campaign that is melancholic and slow. The concept was developed with The Future Laboratory to launch at the Global Futures Forum.

The film was screened in the physical store concept at Shoreditch Town Hall using a spectrum of soft tones, layered digital projections and sensory points.